The Whisky Ambassador

The Whisky Ambassador programme is the original accredited training course about whisky. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. The accreditation leads to better customer experience and increased sales.

The Whisky Ambassador

The Whisky Ambassador

Course Overview

The UK’s only accredited training course about Whisky. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to communicate with customers about Scotland’s national drink. This leads to better customer experience and improves sales revenue.

Course Objective

The candidate will:

– Understand why Whisky is unique, and the production areas in Scotland.

– Be able to provide appropriate service for Whiskies.

– Gain knowledge and skills to confidently recommend, sell and up-sell Whiskies.

Who Should Attend

– Professionals, Service, Executive staffs from F&B establishments, Hotels & Hospitality industries retailers / distributors / importers / exporters dealing with wine & spirits

– Individuals with keen interest in whiskies

– Individuals seeking a career in the F&B, wines & spirits and retail industries

Course Duration

7 hours (1 day), same day examination

Course Outline

Whisky by Numbers
The Basics – History, Geography, Production
Glassware, Presentation and Sales
Nosing and Tasting
Drink Less. Drink Better
Mixers and Cocktails
Other World Whiskies

Course Assessment

30 multiple-choice questions
Blind tasting of 4 Whiskies

Candidate must achieve a minimum of 21 questions and 2 whiskies correct in 45 minutes.


Certification

Upon successful completion of the course, a certificate suitable for framing and a lapel pin from The Whisky Ambassador will be awarded.


Course Fee

SGD 680 – includes materials, whiskies & examination for 1 sitting.

**Special rates available for bulk enrollment.

Funding Incentive

Eligible candidates may claim NTUC UTAP & SSG Skillsfuture.


Others
Please ensure that you have read up our terms & conditions on our registration forms before signing up for the course.

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